Every brand has the potential to become a catalyst for meaningful change. Tapping into that creative and human potential is my north star.
 

I work with purposeful brands to help them express their truth in an authentic voice, rooted in fresh thinking and the quiet courage to stand fully in their own skin. When a brand communicates with clarity and context, it doesn’t just sell—it brings diverse people together, nurtures communities grounded in shared values, and builds long-term relevance.

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As a multidisciplinary storyteller, I blend strategic thinking with journalistic curiosity and creative execution to develop content ecosystems that align brand purpose with audience insights—across formats, channels, and disciplines. This kind of work has no ready templates. It demands patience, curiosity, processes and contextual depth—brought to life through close collaboration with teams that bring diverse skill sets and a shared intent to get it right, together.

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My craft sits at the intersection of content strategy, storytelling, and impact. I believe in keeping things simple to make brands clearly articulate what they're building, for whom, and why—turning broad vision into relatable voice across the various conversations the brand has with its stakeholders.

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With roots in Karnataka, a childhood in small-town Madhya Pradesh, and a career shaped by India’s diverse creative landscape, I bring a deep sense of empathy and contextual sensitivity to every brief. This grounding has helped me work across industries—from entertainment to CSR. I currently head communications & engagement at Axis Bank Foundation—one of the most purposeful and mission-driven teams I’ve had the privilege to work with.

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Over the years, my career in marketing and communications has been a rich journey—shaped by insights, experiments, and lessons. I’m finally putting pen to paper—stay tuned for stories, reflections, and ideas on my blog.