This Navratri, like every year, Devi seems to be the flavour of the month for many brands. From the contemplative sanctuaries with their...

Once upon a time… Marketing was ruled by the 4Ps and the singular belief that “Customer is King.” But as with all things in the 21st...

finding just the right phrase for a headline; when a sentence lands like a quiet truth; chasing insights like a detective, even when it...

The travel bug caught me very early in my 20s. Since then, all my travels come with a pattern. An almost obsessive desire to see a place...