There’s a kind of boredom no one prepares you for. It doesn’t arrive when you’re doing meaningless work —it arrives right when you’re trying to do the most meaningful work. When Boredom Shows Up at the Peak of Purpose I’ve felt this many times — while building something quietly, patiently, behind the scenes. A feeling that returns in gentle waves. Perhaps that’s the clearest reminder that we’re human — not machines. We question, we stall, we feel conflicted. Our imperfections

This Navratri, like every year, Devi seems to be the flavour of the month for many brands. From the contemplative sanctuaries with their...

Once upon a time… Marketing was ruled by the 4Ps and the singular belief that “Customer is King.” But as with all things in the 21st...

finding just the right phrase for a headline; when a sentence lands like a quiet truth; chasing insights like a detective, even when it...

The travel bug caught me very early in my 20s. Since then, all my travels come with a pattern. An almost obsessive desire to see a place...

We all love brands. Don’t we?! Building them. Managing them. Tracking its sentiments. Evaluating its reach. Creating conversations....