Every brand has the potential to become an agent of meaningful change. Tapping into that creative and human potential is my north star.
 

I work with purposeful brands to help them find and express their most authentic voice—rooted in fresh thinking and the quiet courage to stand fully in their own skin. When a brand communicates with clarity and lives its truth, it doesn't just sell—it connects, forms communities, and builds long-term relevance.

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My craft sits at the intersection of content strategy, storytelling, and audience insight. I partner with small and large organisations to clearly articulate what they're building, for whom, and why—turning broad vision into relatable voice across the various conversations the brand has with its stakeholders.
 

As a multidisciplinary story builder, I bring together strategic rigour and journalistic curiosity to craft compelling, human-centric narratives that spark understanding, inspire engagement, and create commercial and social value. I believe in keeping things simple—with a touch of soul—to make brands easier to understand and care about. This kind of work has no templates, needs patience and collaborative teams.

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With roots in Karnataka, a childhood in small-town Madhya Pradesh, and a career shaped by India’s diverse creative landscape, I bring a deep sense of empathy and contextual sensitivity to every brief. This grounding in compassion and curiosity has helped me work across industries—from entertainment to CSR—with creative fluency and impact.
 

I currently head communications & engagement at Axis Bank Foundation—one of the most purposeful and mission-driven teams I’ve had the privilege to work with.

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Over the years, my career in marketing and communications has been a rich journey—shaped by insights, experiments, and lessons. I’m finally putting pen to paper—stay tuned for stories, reflections, and ideas on my blog.