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From global brand strategies and content campaigns to smaller-scale, bespoke projects,

I  work with forward-thinking CXOs and entrepreneurs to create powerful stories that

grow audiences, boost sales, build social communities and deliver genuine results.



Build a brand voice and stitch it with story strategies to supercharge the marketing of innovative brands. Work with in-house teams to talk to consumers across channels.


Use the power of words to craft search-optimised messaging for websites,  social media, emails and all platforms of brand communities.

Editorial Content.

With the aim to inform and educate consumers, write blogs, thought leadership articles, product reviews, opinion articles, case studies, customer success stories, news reports, infographics and explainer video scripts.

Visual Storytelling.

Develop a visual currency for brands with photography and videos. No TVCs but a documentary format of narrating what makes the brand relatable and credible. From behind the scene stories of people, processes and progress to the customer and employee-focused brand building.  

Pan-India Campaigns. 

Conceptualise and build
content IPs, events and online experiences that have powerful narratives shaping consumer behaviour shifts & focusing on corporate social responsibility messaging.

Personal Branding.

Strategise and create thought leadership content assets for CXOs & founders
that include ghostwriting books, building their websites and developing content launch plans.

After 8 years of consulting, I now work with Axis Bank Foundation, CSR arm of Axis Bank
as VP & Head - Communications and Engagement.

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