Every brand has the potential to be an agent of change. Harnessing that creative and human potential is my north star. 

 

I enjoy working with brands to help them find their most authentic voice rooted in radical honesty, fresh thinking, and a brave heart to build bonds of care and trust. When consumers see brands expressing and living their truth, relationships are formed, and communities are built.

 

This starts with clearly communicating what solution a business
is building, for whom and why. I belong to this part of the business value chain.

 

A multidisciplinary brand and story builder, I get my hands dirty in strategic rigour and with journalistic curiosity to conceptualise and craft a bespoke business and impact narrative to get the world excited, understand & find relevance with the product, service and ecosystem being built. I like to keep things simple and give a touch of soul to what is read and watched about the brand to bring ease in understanding during commercial conversations and community engagement.

 

With roots in Karnataka, childhood in a small town in the heart
of the country, Madhya Pradesh to college and work life in India's culturally rich and cosmopolitan savvy cities to travelling extensively across India to explore art, craft, food & heritage have all collectively gifted me deep empathy in the way I see the world and respond to it. Anchored in compassion has empowered me to work in different cultures and enhance the creative value of myriad industries with my craft.

What gives me a competitive edge in what I do? 

• 18 years' worth of versatile experience building global and homegrown brands with memorable narratives across sectors spanning Creative Manufacturing and Handmade (CMH), Financial Services (including Fintech), Media & Entertainment, Fashion & Lifestyle, Food, Travel & Tourism, Education and Healthcare

• Led a corporate career in media and entertainment where all I did for ten years was market content for India's biggest entertainment brands before starting my consulting journey eight years ago to take this craft of content marketing
  know-how to other industries. In my last corporate role, I led marketing for National Geographic Channel in India and worked closely with the global creative marketing team

• Deep experience in bringing women's perspectives to the forefront through the storytelling of their needs, soft power and agency to lead and build with purpose at work and in homes

• Understand the demographic and psychographic insights of Indian consumers and intimately work with urban and rural communities across the country.